Radio: Dean Denhart, President and CEO of BlackArrow
In this recorded episode of [itvt]’s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow,"Dean Denhart, president and CEO of BlackArrow, a company that specializes in targeted advertising...
View Article[itvt] Blogcast: BIAP Execs on the Company's New ITV Deal with Time Warner Cable
Earlier this week, Plano, Texas-based interactive TV technology provider, BIAP, announced that it has signed a five-year license agreement with Time Warner Cable that will see the latter using BIAP's...
View Article[itvt] Presents…The TV of Tomorrow Show 2009
TVOT-masthead-fornewsletter.jpg North America
View ArticleCableLabs, Canoe Ventures Unveil Advanced Advertising 1.0 Specification (NEW)
CanoeVentures-logo.jpgAt the NCTA Cable Show in Washington, DC Monday, US cable industry research, development and standardization body, CableLabs, and Canoe Ventures--the company that is implementing...
View ArticleCanoe Ventures Suspends Plans to Launch its Community Addressable Messaging...
--Will Instead Focus its Efforts on EBIF-Based Interactive TV AdvertisingCanoe Ventures--the company that is tasked with implementing Project Canoe, the US cable industry's initiative to create a...
View ArticleCableLabs Unveils Stewardship and Fulfillment Interfaces (SaFI) for Canoe
--Interfaces Are Key Component of US Cable Industry's Plans for Unified Advanced Advertising PlatformUS cable-industry research, development and standardization organization, CableLabs, announced...
View ArticleNew Interview with Ensequence President and CEO, Peter Low
--Plus New Blog Posts from ActiveVideo's Edgar Villalpando, RCDb's Herve Utheza[itvt] has just published an interview with Peter Low, president and CEO of interactive TV authoring solutions provider,...
View ArticleNews Round-Up (II)
--BBC Releases Red-Button Programming Schedule through May 28th--Canoe Teams with Other Cable Industry Players to Launch "SelecTV" Brand for Interactive TV--CMC's HITS to Unveil EBIF-Based Interactive...
View ArticleAMC Pitching Advertisers on Canoe- and Cablevision-Powered RFI Interactive TV...
--Wrigley Using Canoe-Powered ITV Ads to Offer Free Samples of Orbit GumMediaPost's David Goetzl and Joe Mandese have obtained a document from cable channel, AMC, that casts some light on how the...
View ArticleInteractive TV News Round-Up (II): Cablevision, Visible World, GroupM, Canoe,...
--Visible World Powers Cablevision Addressable Ad Campaign in which Five Brands Share One :30 Slot --Canoe Ventures in Interactive TV Advertising Partnership with Donovan Data Systems --CBS Acquires...
View ArticleInteractive TV News Roundup
-- Canoe Automates ITV Ad Sales -- NDS, TRA Tout Ad Accountability -- Interactive Reality Show Hits Italy -- Samsung Builds “Smart Living Room” Site -- Amanita Debuts Interactive Music...
View ArticleInteractive TV News Roundup
-- Epix Builds Apps for Google TV, Roku, Mobile Devices -- Image Entertainment Tracks VOD Usage with Rentrak Data -- Ruwido Unveils New Remote Control Platform -- Canoe Recruits Former Turner, Leap...
View ArticleCharter Hits Milestone of 1 Million EBIF Ready Set-Tops
-- Concurrent, FourthWall Media Support Interactive TV RolloutCanoe_masso.jpgCharter Communications says it has deployed digital set-tops from Cisco capable of delivering interactive TV advertising...
View ArticleInteractive TV News Round-Up (II): Cablevision, Canoe, chumby, Pace, Comcast
--Cablevision Launches, Claims Success for, Optimum Select RFI with Email Fulfillment --Canoe Ventures Unveils ExpandTV, a New Consumer-Facing Brand for Interactive Ads and Programs --chumby, Pace...
View ArticleInteractive TV News Round-Up (III): Comcast, Starz, Burger King, CP+B,...
--Report: Comcast to Begin Testing RS-DVR Later This Year or Early Next Year --Comcast Ups the Amount of Starz Content on its VOD Platform --Burger King Interactive TV Campaign Lets DirecTV Customers...
View ArticleInteractive TV News Round-Up (III): ClipSync, RealNetworks, CTAM, Canoe,...
--Social-TV Company, ClipSync, Receives Investment from RealNetworks --Deadline for Entering CTAM/Canoe Ventures "ITV Idol" App Contest is This Friday --Digital TV Labs to Highlight HbbTV Solutions at...
View ArticleInteractive TV News Round-Up (I): "America's Funniest Home Videos,"...
--"America's Funniest Home Videos" Launches App for iPhone/iPod touch --Cablevision Teams with Scripps on Promotion for its Interactive TV Real Estate Listings Service --Canoe Ventures CEO, David...
View ArticleInteractive TV News Round-Up (II): Comcast, NBCU, Canoe, BlackArrow,...
--Comcast, NBCU, Canoe in Major Dynamic VOD Ad-Insertion Push --Grooveshark Launches Streaming Music App on Boxee --HBO Launches Max Go "TV Everywhere" AppGrooveshark-Boxee-2011.jpg Because the [itvt]...
View ArticleInteractive TV News Round-Up (II): ITC, Cablevision, Verizon, CBS, Cox, CTAM,...
--ITC Rules for Cablevision in Patent Dispute with Verizon --CBS Launches "48 Hours Mystery" App for iPad --Cox Expands MyPrimetime VOD Programming Line-Up --CTAM Announces "iTV Idol"...
View ArticleThe iTV Doctor Is In!: What Do the Operators Do Now?
porkpie5a-flipped-500.jpgDear Readers: When I started on this column last week, we hoped to publish it on Monday night (for a Tuesday morning audience). Because of the heavy news load on Monday and...
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